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U.S. egg market strengthens management team with accomplished meals industry marketer

CHICAGO, April 4, 2023 /PRNewswire/ — The American Egg Board (AEB) has named meals market strategist and marketing veteran Edward Hoffman as Vice President, Marketing and Communications. In this position, Hoffman will oversee development and implementation of a strategic built-in marketing and advertising plan for the U.S. egg industry both equally domestically and in export markets. Beneath his leadership, AEB will shape thorough initiatives that guard and protect the industry’s status and generate desire for eggs and egg goods throughout all channels of the food field.

Hoffman brings extensive practical experience and experience with impact makes, omni-channel food stuff organizations and study and insights to help critical strategic priorities at AEB, which include innovation, sustainability and egg nutrition. His broad skills attained in excess of more than two a long time of food items market internet marketing features plan progress and activation, enterprise-amount model positioning, new item launches and stakeholder engagement.

Ed Hoffman’s remarkable file in sustainable food stuff and beverage models make him ideally suited to travel AEB’s shared strategic eyesight forward at the helm of our advertising and communications workforce,” said AEB President and CEO Emily Metz. “With the creativity and passion of our whole marketing and advertising and communications crew, Ed will lead the campaigns that connect with present day grocery buyers and egg fans, emphasize the versatility and health and fitness positive aspects of eggs, engage our various blend of channel customers and showcase the critical contributions of America’s egg farmers for generations to come.”

Hoffman joins AEB from The Varick Group, a countrywide consultancy he started providing strategic communications for a assortment of rising makes, worldwide firms, and businesses actively functioning to enhance the food method. Prior to that, he held govt positions with various world wide communications companies, where he managed multimillion-greenback budgets in just the meals and diet sectors, formed very acknowledged foodstuff and beverage brand initiatives, and led and mentored countless staff users.

Hoffman retains a BA in Company Administration from Augustana University and a Graduate Certification in Sustainable Meals Units from Harvard Extension College.

About the American Egg Board (AEB) 
House of the Extraordinary Egg, the AEB is the U.S. egg industry’s nationwide commodity promoting business. The AEB’s mission is to raise need for eggs and egg products and solutions via exploration, training and advertising. The AEB is located in Chicago, Unwell. For more, stop by IncredibleEgg.org

Media Make contact with:
Marc Dresner
American Egg Board
[email protected] 

Resource American Egg Board