Pursuing a national research, Angela Polec, FOX ’07, ’12, has been named vice president for strategic internet marketing and communications, Temple College President Richard Englert introduced Thursday. Subject to remaining acceptance by the Board of Trustees, Polec will start off in this job on Nov. 20, 2023, and will report directly to the president.
A two-time graduate of Temple, Polec will come to the purpose soon after serving in a equivalent capability at La Salle University because 2019. Prior to that, she served as the govt director of marketing and advertising and communications at Montgomery County Group College or university. She also earlier served as Temple’s director of advertising and marketing within the really workplace that she will now guide.
“We are quite enthusiastic to welcome Angela again to Temple College,” Englert explained. “She is Temple by means of and by, and she brings with her a deep knowledge of enrollment marketing, disaster communications and brand growth. Temple is a world-course institution with outstanding model fairness. We consider that model will improve even much better many thanks to Angela, and the know-how that she brings to this function.”
At La Salle, Polec served as the initial cabinet-level main marketing and advertising and communications officer, reporting directly to the president and elevating the strategic purpose of the division. All through her tenure, she designed strategic messages and an integrated written content system that reinvigorated the university’s model. Beneath her management, they recognized a digital advertising and marketing and analytics purpose, transformed the advertising technologies stack, and implemented an intentional technique to storytelling, with a concentration on the digital consumer journey and delivering measurable outcomes.
As a member of the president’s govt crew, she performed a crucial job in disaster and issues management, in particular with regard to messaging and communications. Polec also led the development of a proactive and reactive media relations system that led to a important improve in acquired media placements.
Polec also brings significant enrollment administration and enrollment internet marketing expertise to the role. At La Salle, during a presidential changeover, she served in a concurrent appointment as the vice president of enrollment, advertising and communications from February 2021 to August 2022. Whilst there, she led the enhancement and implementation of a information-knowledgeable scholar recruitment approach, which resulted in a 13% raise in initial-calendar year students immediately after 3 consecutive decades of decline.
At Temple, Polec will be the initial individual to hold the title of vice president for strategic marketing and advertising and communications considering that 2016.
“I am thrilled to be returning to my alma mater to serve in this job. As a happy Temple Owl and lifelong Philadelphian, I know firsthand the affect of a Temple University instruction and the significant part that Temple plays in the town, the commonwealth and the environment,” Polec claimed. “I glance forward to functioning with faculty, workers, students and alumni to harness the electrical power of the Temple University tale to progress the mission and status of this esteemed institution.”
Prior to coming to La Salle, Polec led the system and execution of the manufacturer work, advertising, electronic presence, enrollment promoting, media relations and crisis communications at Montgomery County Neighborhood School from November 2014 to April 2019. Even though there, she produced the college’s initially thorough model campaign, “Montco Momentum,” encouraging carry in a 22% boost in purposes for the college.
The Temple community is also pretty familiar with a further brand name marketing campaign that Polec helped lead. All through her time at Temple from 2011 to 2014, she managed a universitywide manufacturer task for the expanded “Temple Made” campaign, which nonetheless resonates these days.
“From an impressively powerful pool of candidates, Angela emerged as the greatest suit, someone who is aware and understands Temple and Philadelphia and at the same time has a proven document of success in modern-day electronic internet marketing and communications,” said David Boardman, dean of the Klein Faculty of Media and Conversation who chaired the lookup committee for the purpose. “We are all psyched to function with her.”
In addition to her perform in greater schooling, Polec beforehand served as a electronic advertising coordinator for the Philadelphia Flyers.
She holds an EdD in increased education and learning administration from the College of Pennsylvania. Her doctoral dissertation explored the role of chief internet marketing and communications officers in increased education, how they are effecting improve at establishments and how they are perceived by presidents and vice presidents. She holds a master’s diploma and bachelor’s degree in promoting, both of those of which were gained at Temple’s Fox Faculty of Business enterprise.
Polec resides in Philadelphia with her partner, Bill, and their four kids.