College President Tania Tetlow announced the appointment of Justin Bell as the inaugural vice president for advertising and communications in a university-wide electronic mail to the Fordham community on July 20. The situation was proven on Feb. 17 next the president’s announcement that the university’s marketing and communications office (UMC) will turn into a stand-alone division individual from advancement and enrollment functions and that a vice president, now Bell, will be appointed to report to Tetlow instantly with regards to all exercise.
In accordance to Tetlow, Bell now serves as the affiliate vice president for brand name internet marketing at The Ohio State College. She pointed out that he has “successfully worked to build the University’s model in ways that develop enrollment and build a standing for chopping-edge research.”
Bell been given his Bachelor of Science in organization administration and promoting from Ashland University in Ohio and an Associate of Arts from The Ohio State University. He formerly labored in non-public internet marketing firms in Miami, like his startup Lion Company, which focuses on structure, technique and digital marketing. He served as CEO of the business until eventually August 2017 before doing work in better instruction.
“We selected Justin for his verified keep track of history in developing in depth advertising strategies, his ability to integrate details-pushed insights into his do the job, and his determination to fostering significant connections,” Tetlow mentioned.
UMC’s mission, as pointed out on the university’s webpage, is to effectively convey Fordham’s character, brand name, reputation and group. After UMC was introduced as a stand-by yourself division, Donna Lehmann, affiliate vice president of promoting, mentioned that significantly of its past responsibilities remained the exact other than for an extra emphasis on national and worldwide brand awareness and ground breaking multi-channel advertising and marketing.
Originally, UMC was responsible for monitoring the university’s brand name recommendations, promotion and promoting, news and media relations, photography and movies, social media web pages, and web-site management. As a stand-by itself division, there is further target on attracting potential students via promotion efforts which span across the university’s social media, print publications and web-site.
The president’s announcement on Feb. 17 led to the institution of the interim vice president for marketing and communications placement, which Lehmann crammed as the research was in progress. Dean of Gabelli Faculty of Enterprise Lerzan Aksoy led the research committee for the inaugural vice president for advertising and marketing and communications placement with two listening sessions, just one for undergraduate and graduate college students, and just one for workers held on March 8 and March 16, respectively.
Tetlow expressed her gratitude towards Lehmann for getting on the situation and noted that she will return to her role as affiliate vice president for promoting to supply “brilliant leadership at a instant of new emphasis and financial investment in Fordham’s advertising and marketing attempts.” The president also thanked Aksoy for the “successful nationwide research,” which resulted in 10 semi-finalists and four finalists.
Bell will presume his place as the inaugural vice president of advertising and communications powerful Aug. 25.
