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CTDOT Receives APTA Award for Marketing and advertising and Communications Campaign

The Connecticut Section of Transportation (CTDOT) has acquired a initial-place award from the American Community Transportation Affiliation (APTA) for the ideal comprehensive marketing and communications marketing campaign highlighting transit demands. The CTDOT Buyer Working experience (CX) group spent 2022 collecting opinions and connecting with transit consumers and employees about Connecticut. This effort and hard work resulted in CTDOT remaining introduced with the 2023 APTA AdWheel Award. CTDOT was one particular of roughly 50 award recipients out of virtually 300 submissions.

“The CX Staff has spent early mornings at teach stations and late nights in target groups above the previous yr to get crucial opinions from transit customers. The workforce has also thought creatively in get to satisfy men and women where by they are, from letting riders check out diverse seats at several bus stops to a meet up with-and-greet at a Property Goats recreation,” claimed CTDOT Commissioner Garrett Eucalitto. “This team has finished extraordinary operate and ought to be very pleased. General public feed-back is the most significant piece in the improvement of our statewide action prepare to make improvements to community transportation. We are honored to have gained this award from APTA. Congratulations to the team for their difficult work and efforts.”

We are thrilled to be recognized by APTA for our advertising and communications marketing campaign as part of acquiring our 1st Customer Practical experience Motion Strategy. I am proud of our in-person outreach, with community situations and above 30 pop-up events at bus stops, hubs, and rail stations to satisfy individuals in which they are and discuss to them about their encounters working with general public transportation,” reported CTDOT Consumer Knowledge Transportation Supervising Planner Alicia Leite. “Public transportation is vital to our communities, and boosting public transportation will make us a more equitable, sustainable, and thriving state.”

The CTDOT Consumer Practical experience Group held far more than 25 stakeholder interviews and ten aim groups, executed a front-line employee study, and held additional than a few dozen pop-up gatherings in communities all over the point out. The Consumer Knowledge Motion Prepare web page also had nearly 10,000 one of a kind website visitors who concluded in excess of 3,000 on the net surveys. All this facts is getting used to build the initially-ever statewide CX Action Plan, which will be produced later on this spring.

The AdWheel Awards recognize the promoting and communications initiatives of APTA’s users. In addition, the once-a-year awards levels of competition creates a composition to share most effective techniques and raise consciousness of the worth of community transportation advertising and marketing professionals in just the industry. CTDOT is also now entered as a finalist for the APTA Grand Prize, which will be introduced in October.

For the most up-to-date news and updates from the Consumer Experience workforce, stop by TransitCX.com.

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Twitter: @CTDOTOfficial
Fb: Connecticut Section of Transportation


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