Who are we:
We are Nexstar Media Team, Inc., the premier Television set station operator in the state. And we are also a know-how organization all set to embark on transformative growth about the future decade. We develop and distribute engaging regional and countrywide information, athletics, and enjoyment content across television, streaming and electronic platforms, which includes almost 300,000 hours of original video clip content material every 12 months.
Nexstar owns America’s most significant area broadcasting team comprised of major network affiliate marketers, with 200 owned or associate stations in 116 U.S. marketplaces reaching 212 million individuals. In addition to providing fantastic material and assistance to our communities, Nexstar supplies high quality multiplatform and video clip-on-need advertising possibilities at scale for organizations and brand names looking for to leverage the robust customer engagement of our powerful information supplying.
We are exceptionally proud of our selection of fantastic television stations, digital companies, and gifted staff nationwide. Within just Nexstar Advertisement Product sales, we are energized to completely transform our division investing and setting up for the long term even though forging a culture that encourages our entrepreneurial spirit, embraces daring considering, and challenges the traditional way. If you have the curiosity, enthusiasm, are inclusive and collaborative, work with us, and let’s proceed to make a difference for all our stakeholders ~ our colleagues, our clients, our house owners, and the communities in which we function.
Title: Director, Advertising and marketing Communications (MarComs)
Experiences to: SVP, Advertisement Profits Marketing and advertising & Answers
Position Summary:
The Director, Advertising Communications will direct and take care of messaging for Nexstar’s Ad Sales vision and strategy in the market and internally. This job will have duty for assisting to construct, execute and improve Nexstar’s ad revenue manufacturer name and to elevate consciousness of the corporation both of those internally and externally.
Reporting to the SVP, Advertisement Product sales & Marketing and advertising, and working in partnership with senior leaders throughout the corporation, the Director, MarComs will build and hook up what the group needs to say with how to say it most compellingly and correctly.
This role will operate carefully with the ad product sales leadership crew, advertising and marketing workforce, company communications, and human sources.
Responsibilities incorporate:
- Lead, deal with, and elevate the concept and language used to converse the benefit proposition of Nexstar qualities and property to the business.
- This role will partner carefully with the go to market place teams to make storytelling and messaging dependable with ad income priorities.
- Lead communications and public relations initiatives like internal and exterior communications, push releases, companion collaborations, articles marketing and advertising, considered-leadership posts, social media campaigns, and awards submissions.
- Collaborate with company communications executives to interact trade press, equally proactively to compose, pitch, and spot tales and responsively, coordinating requests for interviews and reviews on stories.
- Direct and control advertisement sales’ marketing and advertising communications aroundadvertising options, storytelling messaging in the market, and inside tactic meetings.
- Manage all social media advertising and marketing attempts throughout Nexstar Advertisement Product sales B2B accounts on LinkedIn, Twitter, Instagram, and Facebook making information calendars, and imaginative belongings operating with artistic products and services.
- Operate carefully with artistic services to generate creative elements together with shows, digital, web page, print and video clip that supports the revenue portfolio and raises awareness and consideration in the market.
- Build and handle the division’s strategic inside communications like duties this sort of as executive stage speech crafting for essential internal and external functions, as nicely as conference panel preparation for senior leadership.
- Acquire a constant organizational voice, program, and oversee regular organizational communication and enable make the division visible in a huge range of media.
- Establish and execute internal organizational communications approach and calendar that aligns with overall organizational mission and objectives.
- Collaborate with teams throughout the organization to make options to share the divisions mission, answers, and essential achievements.
- Provide as counselor to other senior leaders within the corporation to comprehend and define marketing interaction needs.
- Do the job intently with the SVP, Advertising and marketing, Insights, and Product or service staff to build and handle new positioning, manufacturer refreshes, refining main messages to vital stakeholders, and aligning organizational materials and communications.
- Make certain that model id, messaging and marketing and advertising communications procedures are infused in organizational efforts.
- Function with the Advertising staff on the creation, distribution, and servicing of collateral and articles these kinds of as specific marketing components, newsletters, brochures, shows, and website growth, and many others.
