Hamilton man delivers fiscal guidelines to the masses on TikTok

Nathan Kennedy proudly calls himself a “total finance nerd.”

The 26-12 months-previous Hamilton male loves talking about all matters individual finance, like tax-no cost savings accounts, negotiating salaries, mutual cash and credit playing cards.

And he’s amassed a massive pursuing carrying out so.

You might have witnessed Kennedy (@newmoneynate) on TikTok, in which he can be observed offering ideas and tricks about funds and professions to his nearly 525,000 followers, as well as people who stumble on his information.

Kennedy picked up an desire in finance when he was young, and for that he credits his mother, who hardly ever shied away from conversing about cash with him and his siblings.

“I didn’t know a lot about it, but I knew it was important,” he reported. “And that we did not have a lot of it.”

That fascination only grew when Kennedy was studying organization administration and administration at Western University. Having said that, it was not fuelled by his study course operate.

Staring at a maxed-out credit score card and a sample of lousy economical patterns, Kennedy soon realized anything had to transform. He commenced trying to get out podcasts, because they broke down data in a way that was simple to recognize and eat.

Kennedy mentioned when the folks powering the microphone weren’t specialists, they opened his eyes to points he’d never ever thought of about finance, totally “reshaping how (he) saw the world.”

Before long ample, he was talking the ear off any person who would pay attention about funds. That led him to begin his personal podcast in 2019, “New Money with Nathan Kennedy.”

The podcast concentrated on all matters own finance for individuals in their 20s, together with money independence, investment decision funds, credit scores and inflation.

“It’s been truly interesting to share my individual encounters,” mentioned Kennedy. “And definitely just give persons the tools to do extra research for themselves.”

His perform in content material creation has slowly evolved more than the a long time, with Kennedy turning his main concentration to TikTok, wherever he has his major viewers and his scope has grown.

Given that April 2020, his films have accrued an approximated 10.5 million views as very well as hundreds of hundreds of comments. They touch on all the things from authentic estate and the inventory sector to the labour market and work interviews.

Material generation has turn into a whole-time career for Kennedy, who was ready to quit his income posture at PepsiCo in Oct 2021 to focus on being a creator.

Nonetheless, that could improve with the implementation of Bill C-11, which is awaiting a remaining vote in the Senate and is very likely to turn into law in the up coming numerous weeks.

The invoice will need significant tech providers that offer you on the net streaming solutions — these kinds of as YouTube, Netflix and Spotify — to lead financially to the creation of Canadian articles and to improve its availability on their programs and sites.

If firms do not comply, they could encounter steep penalties from the Canadian Radio-tv and Telecommunications Commission, which will be in charge of enforcing the new provisions.

Kennedy claimed his important worry with the legislation is the “lack of clarity” when it comes to how it will effects scaled-down-scale Canadian written content creators.

“People are nervous there is not likely to be as much opportunity,” he additional.

That explained, Kennedy has occur to phrases with the bill passing — and says he’s likely to continue sharing personalized finance info regardless.

He claims one particular of the most satisfying things about his perform is the impact he has on those who take in his videos.

For occasion, some viewers have thanked him for assisting them negotiate work terms or pay out off their money owed, when many others have instructed him that they opened a price savings account or started out putting absent money for their retirement on his information.

“Some men and women may well assume which is tiny, but to me it is monumental,” reported Kennedy. “It’s their earn, but if I can be a little section of it, it’s just so awesome.”

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