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Head of Built-in Marketing Communications

Who we are:

The American Actual physical Culture (APS) is a nonprofit membership organization working to advance and diffuse the understanding of physics by way of its superb analysis journals, scientific meetings, and instruction, outreach, advocacy, and worldwide routines. APS signifies much more than 50,000 customers, such as physicists in academia, nationwide laboratories, and industry in the United States and in the course of the entire world.

Posture Summary:

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The Head of Built-in Marketing Communications will serve as a important Internet marketing and Communications Department Leadership Workforce member. The Head of Integrated Marketing and advertising & Communications will be dependable for marketing and communications approach for a portfolio of scientific journals to create recognition, optimize engagement, and increase revenue. Reporting to the Communications Director, you will guide the layout and implementation of complete advertising and marketing communications approaches and promotion campaigns by employing finest tactics throughout paid out, owned, and gained channels and supply genuine-time comments by leveraging info, analytics, and customer analysis. Are you on the lookout for your following profession challenge? This purpose is a important building block in our efforts to go after strategic advancement initiatives, interact new audiences, and carry on to develop APS’s journals around the globe. Sign up for us at APS, a 123-yr-aged non-income membership group. Implement now!

 

The Head of Built-in Marketing and advertising & Communications may perhaps travel up to 20- 25% business enterprise travel to show up at conferences and situations as directed by the supervisor.

 

The APS has a “remote first” notion that encourages equal cure and equivalent entry, unbiased of physical work place, with a vast majority of team performing largely from distant do the job locations. This placement could need at instances in workplace operate, a variety of geographic events and conference attendance as instructed by your Supervisor. APS values range and welcomes candidates from a wide range of backgrounds. APS presents a dynamic perform environment with an superb full compensation deal which include salary, fantastic gains, and exceptional compensated time off.

Duties:

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  • Lead advertising and communications strategic initiatives for APS’s scientific journals and investigate.
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  • Develops an annual APS interaction and advertising and marketing approach and marketing system for authorised initiatives and oversees planning and output of the interaction and articles techniques to operationalize just about every initiative.
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  • Results in and implements the digital written content method to amplify the organization’s attain, grow the audience, and raise model consciousness for APS’s scientific journals and study.
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  • Develops strategies to grow subscriptions or author submissions to APS’s journals and stays abreast of e-mail promoting trends and ideal practices, making sure ideal use of current instruments and technologies to enhance efficiency and expand APS’s reach. 
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  • Abroad enhancement and implementation of social media method and implementation across all platforms for journals and analysis.
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  • Consults with and advises workers and departments on interaction and content options as they acquire their system ideas.
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  • Manages applicable projects from initiation as a result of completion to assure outcomes are sent on time and within recognized budgets.
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  • Strategy and execute strategies for the start of new solutions.
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  • Connect the Physical Overview story consistently and correctly by building essential messaging and creating precious information.
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  • Oversee journals-connected electronic mail marketing and advertising system, make certain the precision and success of messaging, and monitor the cadence and performance of email.
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  • Employ digital platforms (CRM, electronic mail equipment, websites) to develop productive purchaser journeys and watch client insights.
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  • Take care of journals-associated exhibits at scientific conferences by strategically deciding on exhibitions, planning on-internet site approach, staffing booths, producing sales opportunities, and overseeing follow-by way of.
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  • Oversee social media strategy and messaging for journals-associated channels and keep an eye on channels to recognize and address troubles.
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  • Collaborate with the artistic crew to guarantee reliable use and performance of APS brand name and journal identities.
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  • Conduct marketplace research to preserve abreast of trends and competitors.
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  • Oversee the identification and promotion of push-worthy content to secure good and correct media protection of peer-reviewed journals and scientific conferences.
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  • Handle a workforce of conversation and marketing and advertising gurus, establish workflows and operating procedures, offer advice and feedback, allocate sources, and assure high quality.
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  • Keep an eye on and report progress and submit effectiveness reviews on advertising campaigns and media coverage.
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  • Establishes benchmarks and metrics for marketing and advertising strategies and interaction APS’s journals and investigation products
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  • Makes and analyzes monthly analytics reviews for APS Journal and research products, campaigns and develops suggestions for adjustments and improvements
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  • Gives marketing campaign-dependent, regular monthly, and quarterly experiences for APS leadership on described benchmarks and metrics 
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  • Writes and edits participating promotional copy across various platforms, such as digital communications, the web page, social media, marketing print collateral these as brochures, direct mail, and in-dwelling adverts for APS’s journals and exploration.
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  • Drafts speeches, scripts, chatting factors and supporting materials for APS management to supply at conferences and market occasions.
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Education: Bachelor’s diploma in promoting, communications, or other similar fields is demanded.

Encounter, Expertise, Expertise, and Qualities: 

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  • Minimal of 8 many years of progressive encounter running advertising and communications, ideally at a scientific publisher with positive results and ROI.
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  • Minimum amount of 5 years of knowledge taking care of a team of internet marketing and interaction pros.
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  • Potent leadership and management expertise.
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  • Knowledge doing work with marketing and advertising, conversation, publishing, and editorial specialists.
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  • Practical experience effectively controlling corporate image and interacting with the media.
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  • Exceptional writing and proofreading expertise.
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  • Great polished interpersonal and community talking skills.
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  • Practical experience in venture management, which include useful resource allocation and workflow administration utilizing Asana or equivalent resources.
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  • PMP or very similar certification preferred.
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  • Complete knowledge in purpose setting, KPI metrics, company intelligence, analytics, social media management, media monitoring, consumer relationship administration, and email advertising and marketing.
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  • Proficient in commonly utilised technological innovation platforms and computer software, like Google Business.
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Travel: This situation could require up to 20- 25% small business travel to show up at meetings and events as directed by the supervisor.
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Perform Natural environment:

Our physical places of work are situated in College or university Park, MD, Washington D.C and Hauppauge, N.Y. We are operational in most US states. We are not operational in all 50 states. The APS has a “remote first” idea that encourages equivalent treatment and equal access within the United States, impartial of bodily do the job place, with a majority of team functioning generally from remote perform destinations. APS allows adaptable function hrs responsiveness is essential, however, during the main 9 am to 5pm Jap Common Time workday.

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Our Core Values:

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  • The Scientific Technique
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  • Reality and Integrity
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  • Variety, Inclusion, and Regard
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  • Partnering, Cooperation, and Open Collaboration
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  • Speaking Out
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  • Schooling and Discovering
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Internet Existence:

Firm: www.aps.org 

Social Media: https://www.aps.org/newsroom/social/index.cfm
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Awesome 2023 Reward Offerings:

 

Versatile schedules and ability to perform remotely 8% employer-paid out retirement contribution Investment decision advisement companies: 100% employer paid Clinical benefits: PPO or HDHP selection Employer contribution to FSA or HSA account, eligibility based mostly on healthcare program enrollment Life style Shelling out gain up to $2000.00 (USD) – 100% employer paid  Dental gains:  person coverage 100% employer compensated Vision rewards: particular person and dependent coverage 100% employer compensated Fundamental Lifetime & Incident insurance policy: staff protection 100% employer paid out Supplemental Everyday living & Incident insurance policies, such as spouse & dependent baby(ren) protection Incapacity insurance coverage:  staff protection 100% employer paid out Voluntary Incident & Important Ailment coverage Healthcare, Commuter & Dependent treatment versatile investing accounts Trip: 15 times yearly Generous holiday break leave: 17 paid days of significance contains just one week closure at the stop of December Personal go away: 4 times on a yearly basis Volunteer depart: 1 working day annually Ill go away: 10 days annually Bereavement & Compassion go away: 2 -15 days primarily based on reduction 12  months employer-paid loved ones leave College tuition reimbursement plan Position related seminar & continuing instruction Skilled Certification/Recertification 100% employer compensated Teaching and specialist development obtain to LinkedIn Understanding on-demand from customers classes Personnel Help Program Mindfulness Meditation: reside and on-need classes APS does not supply relocation support/charges

The American Physical Culture is an affirmative motion and equal prospect employer. It is the plan of American Bodily Culture not to discriminate or permit the harassment of personnel or candidates on the basis of race, spiritual creed, alienage or citizenship, religion, color, ethnicity, sex, nationwide origin, age, disability, marital position, familial status, protected veteran status, protected military services standing, bodily or psychological incapacity, sexual orientation, gender id, genetic info, predisposing genetic traits, ancestry, domestic violence target standing or any other characteristic shielded by law with regard to any employment methods, including recruitment, advertising and marketing, occupation application methods, employing, upgrading, training, advertising, transfer, compensation, job assignments, gains and/or other conditions, situations, or privileges of work, furnished the specific is competent, with or without sensible lodging, to accomplish the vital functions of the task. This coverage applies to all jobs at APS. The American Actual physical Modern society is dedicated to supplying accessibility, equivalent option and affordable accommodation for persons with disabilities in work, its services, systems, and actions. To request a fair lodging, please get in touch with APS Human Sources at [email protected].

All APS Workforce ought to be vaccinated and provide proof of vaccination by way of our secured vaccination portal on seek the services of, except they have an HR accredited medical or spiritual exemption. The APS has a “remote first” idea that promotes equivalent cure and equivalent accessibility, unbiased of physical function locale, with a vast majority of personnel performing generally from distant do the job places.