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Internet marketing & Communications | Clingendael Annual Report 2021

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The geopolitically volatile yr of 2022 had a important effect on our Internet marketing & Interaction division, with media exercise at an all-time superior. The variety of publications was furthermore considerable (more than 220), all of which required successful and efficient administration through the full publication approach, from first investigation to final dissemination. Reside activities, as soon as yet again doable after the spring of 2022, also greater. The expanding quantity of open up registration classes at Clingendael and the improved level of competition in the international current market demanded more strategic conversation and advertising and marketing. Last but not least, the tightness of the labour sector and the recruitment and retention of the right talents necessitated constant interest.

Clingendael Director Monika Sie was interviewed by De Tijd, delving into the realm of geopolitics.

Nine Clingendael industry experts seemed in advance and presented insights into 2023 for the public and politicians, offering a glimpse of what to expect in various areas and on a huge selection of worldwide themes.

Building an influence

We refined the whole publication and dissemination method for our scientific tests executed on behalf of Dutch and European final decision-producing authorities. As a final result, Clingendael professionals were being more commonly invited by different parliamentary and non-governmental committees and ministries. We also effectively strove to increase the coverage of our media outreach by increasing the vary of authors and range of titles, and invested significantly time in particular and collective media schooling for our professionals. On top of that, instead of basically boosting and deciphering subject areas we also produced larger efforts to have them included in policy agendas – for instance by way of recommendations to the Fourth Rutte cupboard and a forecast of the most essential worldwide developments in 2023.

We help overcome the politicisation and spread of disinformation and misinformation in political and general public debates in these troubled and precarious occasions

“A new political settlement in Sudan is celebrated by diplomats, but rejected by the citizens. The military has signed an arrangement with the pro-democratic movement, but the settlement fails to go over the most important points of competition. In the meantime, the violence fully commited in opposition to protestors continues.”

– Anette Hoffman in an expert quotation about Sudan, produced via ANP (8 December 2022)

Bob Deen’s quite a few media appearances and tweets manufactured him a familiar deal with and responsible voice in Dutch dwelling rooms, in worldwide political circles, and amid foreign authorities.

On 1 September, Clingendael was widely coated in the news by way of nationwide and intercontinental push organizations following a new report on the protection of Ukrainian refugees. Higher than: Teletekst site 101 (line 2).

We also sought to lead additional commonly to worldwide media. The intention powering this change in concentrate is to aid overcome the politicisation and unfold of disinformation and misinformation in political and general public debates in these troubled and precarious periods. With that in brain, Clingendael industry experts also available weekly briefings to the editors of many journalistic publications in addition to their personal media appearances, providing them with confirmed background information and their have comprehensive practical experience in the subject.

These endeavours have led to a sturdy presence of our professionals in high-high quality media, ranging from the Dutch countrywide news and Jeugdjournaal (youth news programme) to the Telegraaf newspaper, and internationally from Politico to Le Monde. Clingendael’s visibility is significant, and so is appreciation for the institute. This has experienced a demonstrable favourable outcome on acquisition in particularly the kinds of commissions Clingendael prefers, as properly as on requests for professional appearances in a terrific range of public and business sectors, several of which represented new floor for Clingendael. Clingendael’s increased visibility and solid reputation has also resulted in a growing number of followers on social media, with double-figure advancement prices across just about all channels. Twitter and LinkedIn in specific confirmed the biggest growth in phrases of both quantity and high quality, attracting a lot of influential followers.

The downside is that Clingendael’s enhanced visibility delivers with it a obvious increase in reputational threats, an effect exacerbated by the more substantial selection of risky challenges that Clingendael is concerned with. This necessitates continuous vigilance and fast, productive choice-generating and intervention on the aspect of the Head of Communications and the Govt Board.

“Everything suggests that Xi Jinping is established to be designed president of the Communist Bash of China for the 3rd time in future week’s election. The conference at which this will happen is of wonderful importance to Europe as well, as the tone of the report that Jinping will examine out will show China’s intended frame of mind in direction of the planet in the coming several years.”

– Ingrid d’Hooghe in an skilled estimate regarding China, launched through ANP (11 October 2022)

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As the face of Clingendael, Monika Sie depicts the important geopolitical developments and their implications at both of those point out level and street amount.

Seeking ahead

In 2023, we will continue on to assistance beat the politicisation and unfold of disinformation and misinformation in political and general public debates, we will even more reinforce our target on the conversion of visibility into commissions, and will strive to elevate geopolitical concerns even a lot more correctly across governmental and other sectors. Most importantly, we will mentor our gurus to specific and visualise their analyses extra specifically, will use stricter media assortment conditions, and will more raise our visibility, primarily internationally. These considerable shifts in our general public method will demand smarter and much more successful coverage, as perfectly as a reallocation of the finances. We assume to be in a position to commit assets to assist improvements in study and a lot more powerful publication. For Clingendael Academy, we will focus on a stricter choice of commissions and a clearer positioning of the various programme strains.

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Below an effect of Clingendael’s YouTube and Instagram feeds from 2022.