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UMSL is unveiling a new manufacturer, showcasing the tagline “More is what moves us.” It is meant to showcase the several ways UMSL performs to boost alternatives for its college students even though operating to make up the bordering community. (Picture courtesy of College Advertising and Communications)

The University of Missouri–St. Louis brand name is getting a fresh new search as the college prepares to move into its 60th yr.

The new model will be utilised to highlight all the distinctive strategies UMSL does extra to give obtain, possibility and improvement for its learners even though working to build up the bordering community by strategic initiatives and impactful local community-targeted exploration. The model functions the tagline “More is what moves us.”

The method of updating the manufacturer started in late 2021 as customers of the University Advertising and Communications employees carried out investigation in session with a nationwide agency centered in Philadelphia. They’ve been refining creative and messaging in the course of the summer season and are beginning to roll it out in advertising and advertising components for possible and latest pupils and the broader group.

UMSL Daily spoke to Traci Moore, UMSL’s director of innovative services, about what persons should really be expecting to see with the new model.

What are you hoping UMSL will convey with this model?

We want to generate an identification that is dynamic and that aids people today consider about UMSL as a prime-tier college. I consider it’s bold, and I consider it provides a youthful sense to the university. It’s latest without getting stylish. There are seriously cool coloration overlays and a new, extra vivid shade palette, past just the classic pink and gold. As the academic calendar year carries on, you’ll see this branding arrive to everyday living throughout the university applying an expanded coloration palette and imagery that displays UMSL as what it is – strong, bold and vibrant.

Why were you all so drawn to this topic of “More”?

It is an expression of how UMSL impacts the lives of college students, alumni, the neighborhood and our companions. More possibility. Much more entry. Much more link. Far more achievement. Additional is what moves us is our new tagline, but people will see phrases like ‘Discover more’ and ‘Find your more.’

Where can individuals expect to see the brand name?

They will see it in our billboards, environmental graphics, video clips and advertising supplies, like mailers, viewbooks, brochures and posters. Essentially something that is pupil or neighborhood experiencing. They’ll see alterations coming to our web page together with a extra.umsl.edu microsite, and it will be common in all our electronic show and social media adverts.

The common UMSL manufacturer – which includes our regular purple and gold and our traditional logomarks – will continue on to be foundational, but the new branding permits us to construct on that basis.

How can persons throughout campus implement the manufacturer in their internet marketing initiatives?

If school or staff members have promoting needs, MarCom is open up to guide with style of people resources, whether it’s brochures, posters or other requirements. We’re the go-to spot for advertising and marketing aid and we’re pleased for people today to arrive at out to talk about how we can help them get to their objectives.


Brief URL: https://blogs.umsl.edu/information/?p=94704