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September 5, 2023

Albion School has named Melissa Anderson, a seasoned increased schooling leader, as its new vice president of promoting and communications.

In her new part, Anderson will be accountable for leading the enhancement and execution of an integrated advertising communications strategy to guidance the ambitions and mission of the College or university. As a member of the College’s leadership team, Anderson will oversee all communications and marketing and advertising, including branding, inside and exterior communications, the web site, digital marketing and written content tactic, media relations and social media. She and her group will function closely with all departments to support academics, admission, belonging, philanthropy and pupil initiatives for a person of Michigan’s top personal liberal arts schools.

Anderson delivers practically 20 yrs of comprehensive practical experience, the vast majority of it in greater education, to Albion. She has skills in branding, advertising and marketing approach and implementation, crisis and troubles management, web page design and style and improvement, media relations, social media tactic, promotion, party administration, compliance, board relations and local community engagement at non-public liberal arts colleges and community universities.

“We are delighted to welcome Melissa to Albion to elevate our branding, internet marketing and interaction initiatives,” claimed Albion President Wayne Webster. “Throughout her occupation, Melissa has brought remarkable know-how, enthusiasm and a emphasis on respectful, collegial partnerships with campus departments across all factors of her get the job done.

“Having previously worked with Melissa, I know her determination to the liberal arts and sciences mission of our campus and respect her capabilities and ordeals to assist inform our tale in the most compelling way.”

Anderson joins Albion from The Faculty of Wooster, in which she served as the vice president of advertising, communications and strategic initiatives. In this job, she centralized promoting and communications, led rebranding for the establishment and its athletics systems, launched the college’s 1st built-in digital and print advertising programs, expanded media arrive at to hook up with national and trade publications, led the development and launch of a redesigned web site, spearheaded crisis communications for COVID-19 and other issues, led the scheduling of signature occasions through and past the pandemic and other initiatives.

Prior to that, Anderson served as vice president of advertising and marketing and communications at Ripon Higher education the place she led yearly integrated advertising and marketing campaigns, revamped in general interaction and stop by knowledge system for admissions, planned and hosted large donor recognition activities, set up a downtown retail retail outlet, oversaw details technological innovation and other functions. She also served as interim vice president for advancement, foremost prosperous fundraising campaigns for a new athletics, health and wellness middle, and helping to grow the once-a-year fund and alumni engagement.

Prior to her time at Ripon Faculty, Anderson was the director of built-in advertising and marketing communications at the Wisconsin College of Company at University of Wisconsin-Madison, in which she managed all gained and compensated media branding and internet marketing initiatives, enrollment advertising and marketing and electronic strategies. She led a world wide web redesign and implementation of a new written content administration program, or CMS. She also founded the school’s 1st net and new media workforce, which eventually grew into the Workplace of Built-in Marketing and Communications.

Anderson holds a bachelor’s in English and psychology from Ripon Higher education and a master’s in social sciences from the University of Chicago.

“I am grateful for the opportunity to sign up for President Webster’s administration and the awesome Albion community at this important time in our record and throughout this time of quick modify in greater training,” Anderson explained. “Albion College or university has performed a transformational part in the lives of so a lot of folks, and I am keen to link with Albion pupils, colleagues, alumni and other supporters to be certain we are acquiring the right prospects to share the benefit of an Albion training with the planet.”