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Ouachita Baptist University’s Business office of Communications & Advertising and marketing earned 8 nationwide
recognitions as aspect of Baptist Communicators Association’s 59th yearly Wilmer C. Fields Awards Competitors those people honors bundled 4 first position
awards for branding and recruitment elements. The awards were declared April 19
at the organization’s once-a-year meeting at Ridgecrest Meeting Heart close to Asheville,

Ouachita Baptist University logo“I’m so very pleased of the team we have in the Business office of Communications & Marketing and advertising. It’s
scarce to be equipped to execute resourceful features of this caliber in-home,” said Brooke
Zimny, main marketing and advertising officer. “I’m grateful for the talent and perseverance our group
displays, for collaboration with colleagues throughout campus and for these affirmations
from our friends.”

The team’s initially location awards bundled:

  • Institutional Symbol Rebrand 2022 in the Emblem Redesign category, Style Division
  • Ouachita College student Recruitment Resources in the Built-in Branding classification, Layout
  • Ouachita Journey Piece in the Brochure group of the Style and design Division and
  • Ouachita Viewbook in the Book classification of the General Publication Division.

The viewbook also was recognized with a second position award in the Booklet classification
in the Structure Division.

1 decide reported, “When anyone appears to be like at a viewbook for a college, the intended target
really should be to have that man or woman strolling away expressing, ‘That appears to be like a good place
to attend/ship my young children.’ This absolutely nails that take a look at.”

Group associates who led that challenge were Ashley Carozza, graphic layout manager Felley
Lawson, editorial coordinator and Tiffany Pickett, communications job supervisor.

“We’ve worked so really hard this 12 months to refine how we explain to Ouachita’s story as a result of a fresh new
visible identity and carefully crafted storytelling,” Zimny included. “We’re glad the
judges felt these parts converse properly about this distinctive put. As a Christ-centered
understanding atmosphere, Ouachita can have a transformational impression on individuals who arrive
here. If our work compels individuals to check out that for by themselves, we have finished our positions.”

Ouachita introduced the current identity technique for the 2022-2023 academic year. The
new seem refined the torch and defend features that have been component of the university’s
visible language courting back again to the early 1900s, pairing these with updated typography
and a branding process in line with industry very best practices. Lead designers for the
task had been Carozza and René Zimny, assistant professor of artwork & structure.

The judges gave high marks for the university’s new suite of advertising and marketing resources,
noting “I adore this new symbol. It is present-day, it’s future, it is relatable and approachable” and “Everything
you do is stunning, and your brand name is very cohesive.” An additional decide commented
on the redesign, expressing it “marries background with a present day sensibility, [showing] considerate
incorporation of prior things without having sacrificing the usability a modern brand
requires, [and presenting a] substantially much more unified search throughout factors.”

Other awards gained by Ouachita’s Office of Communications & Advertising and marketing provided:

  • 2nd place in the Specialty Item group, Design Division for the Ouachita Viewmaster
  • 2nd place in the Print Ad group, Layout Division for the Ouachita “Arkansas
    Next” Advert
  • 3rd place in the Poster or Flyer class, Style Division for the International Food stuff
    Festival Poster

Added members of the Office environment of Communications & Marketing who collaborated on
these and other initiatives to convey to the Ouachita story involve Sabaoot Esho, graphic
designer Will Johnson, internet developer Tyler Rosenthal, advertising and marketing & media supervisor
and Anna Roussel, communications & marketing and advertising specialist.

Photo by Tyler Rosenthal