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August 9, 2023

Page Hetzel named University’s initial vice president for marketing and advertising and communications : News HeartSite Hetzel joins the University of Rochester as vice president for marketing and communications. (Image delivered)

Hetzel delivers to the posture comprehensive experience and know-how from her perform at Stanford University Graduate University of Business

Web page Hetzel, affiliate dean and main marketing and advertising officer at the Stanford University Graduate Faculty of Business enterprise, is becoming a member of the University of Rochester as its very first vice president for marketing and communications. President Sarah Mangelsdorf announced Hetzel’s appointment, which is powerful Oct 1.

The vice president for marketing and communications oversees and collaborates on advertising and marketing and conversation initiatives across the University. The job was recently redefined with a advertising and marketing ingredient to emphasize the significance of developing a countrywide and worldwide branding program for the College and to direct ongoing marketing communications initiatives to express Rochester’s academic and investigate strengths to nearby, countrywide, and intercontinental communities. Hetzel will oversee the Office environment of College Communications, be a member of the University’s Cupboard, and offer strategic counsel to Mangelsdorf and University senior leaders on a wide selection of communications issues.

“Page Hetzel provides deep encounter in executing strategic internet marketing and communications initiatives, which is a vital attribute for this function,” states Mangelsdorf.  “I am rather impressed with Page’s accomplishments at Stanford Organization College and I seem forward to functioning with her to progress the institutional priorities that will accelerate Rochester’s place as a single of the country’s top investigate universities. I imagine her skills will be of great price to all spots of the University as we start our new Strategic Program.”

Provides Mangelsdorf, “I want to thank customers of the lookup committee and the College community for their time and commitment to the lookup procedure. I also want to admit Erin Kane for her fantastic company as interim vice president considering the fact that November.”

Tom Farrell ’88, ’90W (MS), senior vice president for College Progression and main development officer, chaired the lookup committee, which labored to recognize a strategic, innovative, and collaborative chief to elevate Rochester’s academic and investigation popularity.

“The look for committee was unanimous in its assistance for Site,” says Farrell. “Her knowledge, mentality, and energy stood out among the a extremely competitive candidate pool. Her achievements in primary campaigns to drive enrollment, to improve the reach and top quality of the Stanford GSB model, and her expansive use of analytics are illustrations of the form of management she will carry to Rochester. Website page appreciates how to work in elaborate corporations and the look for committee believes she will be an outstanding partner for communications specialists across the University.”

Hetzel delivers to the posture considerable knowledge and abilities in locations this sort of as manufacturer administration and promoting, electronic marketing, communications tactic, world media relations, and leadership communications.

“I am thrilled to move again house and sign up for the College of Rochester,” claims Hetzel, who grew up in nearby Fairport. “I have been amazed by the contributions the College has created by way of its teaching and analysis and by the many gifted people who do the job to guidance the mission. I appear ahead to doing the job with colleagues throughout the institution to help further the University’s mission, to elevate its reputation, and to progress engagement and connections with all constituencies.”

Hetzel joined the Stanford University Graduate College of Business enterprise in 2012 as the school’s 1st-ever director of electronic internet marketing. She substantially enhanced the good quality and get to of the school’s brand name, led a multi-calendar year, cross-purposeful evolution of the site that reworked it to an audience-centric interaction motor vehicle, formulated a new social media method that established centralized oversight, and led a successful college-extensive e-mail tactic.

She was named director of communications in 2015 and, as a member of the communication and promoting management team, encouraged and supported the direction and management of the section. Hetzel presented knowledge and counsel on new initiatives, and assisted guide the development of a centralized marketing effort and hard work and world access taskforce for on the net instruction. She managed a workforce of 8 by setting technique and ways to prolong, reinforce, and guard the Stanford College Graduate Small business Faculty manufacturer globally, like constructing a international media software that supported the school’s attempts in Asia, Europe, South The usa, Latin The usa, and Africa.

As associate dean and chief communications and promoting officer, she has recommended on all aspects of university management, such as strategic organizing. She has been major a 28-particular person crew to regulate all institutional communications and marketing and advertising endeavours supporting the school’s model, priorities, and values, when working throughout the college as a strategic collaborator.

Prior to joining Stanford, Hetzel was supervisor of on the net promoting for Hewlett Packard. She acquired a bachelor’s diploma in economics from the University of Delaware and an MBA from Cornell University.

University Communications encompasses College news and social media leadership communications digital tactic resourceful and brand approach media relations and Futurity.org, the intercontinental university research information resource developed in partnership with Duke and Stanford universities and edited at the University of Rochester.

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Category: College Information