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The Metropolis of Los Angeles Section of Recreation and Parks honored by the California Park & Recreation Society (CPRS)

Los Angeles (February 29, 2024)  – The Metropolis of Los Angeles Department of Recreation and Parks (RAP) PlayLA Adaptive Youth Sporting activities Plan has been awarded the 2023 Internet marketing & Communications Award of Excellence from the California Park & Recreation Culture (CPRS).

The CPRS Marketing & Communications Award of Excellence was offered to PlayLA in the course of the CPRS Connections Conference & Expo Greatest of the Most effective Showcase on February 29, 2024, in Palm Springs, CA. The Award honors fantastic achievements in advertising plans that have successfully shown increased general public awareness by way of successful print, audio-visual, or digital communications from November 1, 2022, to Oct 31, 2023. 

PlayLA Youth & Adaptive Youth Sports Plan Main Functions Officer Austin Dumas said: “We are honored and happy to get this prestigious award. PlayLA is the solitary largest determination to youth sports activities advancement in California, and this recognition is a testament to our unwavering perseverance to furnishing entry to adaptive athletics programming to youth with disabilities and sharing their inspiring tales. We are fully commited to fostering a far more equitable, accessible and inclusive local community for youth of all skills across the City of LA.”

The PlayLA Adaptive Youth Sporting activities Software has thoughtfully and strategically utilized marketing and communications to have interaction the disability community, largely youth with disabilities and their moms and dads, by means of experience-to-face outreach, distribution of electronic and print marketing supplies in English and Spanish, on the internet outreach, specific social media campaigns, and media relations. These attempts served result in more than 1,500 youth participating in PlayLA’s inclusive and accessible adaptive sporting activities programming from November 2022 to October 2023.

Considering that its inception, PlayLA has steadily developed consciousness of its programming and created have faith in and long-long lasting associations with youth with disabilities and their family members. The crew has also collaborated with expert and credible organizations in the region with prevalent targets, permitting PlayLA to variety a robust existence in the global disability neighborhood.

PlayLA, created attainable by an investment from the Global Olympic Committee and the LA28 Olympic and Paralympic Games Arranging Committee, provides quality, accessible adaptive sports programming to youth with disabilities throughout the Town of Los Angeles, including para equestrian, adaptive archery, sitting down volleyball, wheelchair tennis, para surf and additional.

Much more facts and registration for adaptive sports can be discovered at adaptivesportsla.org

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Media Contacts: 
Deirdra Boykin / [email protected] / (213) 588-6608 
Lala Ismailova / [email protected] / (323) 246-1110 
 

About PlayLA Youth & Adaptive Youth Sports activities Plan

PlayLA is a metropolis-large initiative that gives accessibility to inclusive, calendar year-spherical, high quality sports programming for youth of all skills, ages 5-17. Created possible by an investment from the LA28 Olympic and Paralympic Online games Arranging Committee and the International Olympic Committee (IOC), PlayLA is the single major commitment to youth sporting activities development in California. It serves as a legacy right before, for the duration of and just after the LA28 Olympic and Paralympic Game titles.