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The Foundation for the Horse logo V

About The Foundation for the Horse

Established in 1994, The Basis for the Horse is a 501(c)(3) charitable corporation devoted to strengthening the welfare of the horse through Education, Exploration, and help for Horses at Hazard. It is governed and stewarded by planet-renowned equine veterinarians and equine stakeholders. In 2022, and for the 2nd consecutive 12 months, The Basis awarded over $1 million in scholarships and grants to impact equine health and fitness and properly-becoming all over the U.S. and developing international locations. To discover additional, visit www.foundationforthehorse.org.

Position Summary

As part of a dynamic workforce, the Foundation Internet marketing & Communications Coordinator will be accountable for the enhancement and execution of marketing and public relations endeavors for The Basis for the Horse, the 501(c)3 nonprofit charitable arm of the American Affiliation of Equine Practitioners (AAEP).

In this total-time role, you will have the potential to right affect the welfare of horses by means of The Basis.

This individual will work specifically with the Director of Field Relations and the team to assist their attempts and elevate the messaging of The Basis.

This place is critical to The Foundation’s emphasis on speaking proficiently with its different constituencies, together with donors, potential clients, volunteers, and the equine field at huge.

Important Obligations

  • Branding and Messaging 
  • Develops The Foundation’s brand name narrative and manufacturer identification. 
  • Oversees all print, digital and composed advertising and marketing, and growth materials to be reliable with brand name identity. 
  • Oversees assignments doing the job with outside the house businesses as essential.
  • Identifies, provides, and maintains opportunities for regularity in messaging and manufacturer specifications to boost and aid the donor experience across channels from donor relations to digital to print. 
  • Prepare Advancement and Execution
  • Advancement and execution of once-a-year marketing, public relations and social media strategies for Basis and its entities, together with The Equine Illness Interaction Center 
  • Identify and current shorter- and extended-term plans and planned initiatives centered on workforce requirements and enter.
  • Print and Digital Marketing 
  • Enhancement and execution of print and digital advertising 
  • Oversee, generate, and examine material for media releases, social media, newsletters, e-blasts, once-a-year reviews, marketing and advancement collateral and other print and electronic content material. 
  • Deal with the Foundation’s web site. 
  • Oversee distinctive marketing and advertising and communications projects of The Foundation and its entities.
  • Coordinate pictures and video creation as needed, and curate related photo and online video libraries.


  • An undergraduate degree in marketing, communications, general public relations, company, or associated subject.
  • A few a long time of encounter functioning in a non-revenue or membership-dependent firm, if possible within just enhancement/fundraising.
  • Shown working experience producing and executing advertising and marketing and general public relations strategies.
  • Shown skill to communicate proficiently, verbally and in writing to a varied audience.
  • Mission-pushed and objective-oriented.
  • Desire thought for candidates with development and/or equine industry working experience.

The Basis for the Horse is positioned at AAEP, headquartered at the Kentucky Horse Park in Lexington, KY. This is a total-time, hybrid place, features outstanding positive aspects and is based mostly in Lexington.

To implement, please submit resume and a one-page protect letter to:

Keith Kleine

Director of Business Relations

AAEP & The Foundation for the Horse

[email protected]