Naik’s innovative study and training solutions to be honored by Medill at a Could 25 event
EVANSTON, Ill. — A committee of Medill Faculty of Journalism, Media, and Built-in Marketing Conversation college and sector industry experts have picked Professor Prasad Naik as the recipient of the 2023 Don Schultz Award for Innovation in Educating, Concept and Apply of Built-in Advertising and marketing Communications.
Naik is a Professor of Marketing and advertising at the University of California Davis, wherever he builds styles to assist administrators maximize financial gain. His investigate features responses to inquiries these types of as how a great deal need to organizations devote on marketing, how to split the price range throughout multiple media channels, and how to regulate livestream salespersons’ general performance. He has released over 50 content articles in the journals, which incorporate Character Evaluations, Journal of Marketing, Journal of Advertising and marketing Exploration, Marketing Science, Administration Science, Automatica, Biometrika, JASA, JRSS-B, Journal of Econometrics, Operations Investigation, among the other folks.
“Dr. Prasad Naik is not only a prolific and hugely cited scholar, but he has also experienced a incredible effects on apply utilizing behavioral details and the ideas of IMC,” stated Vijay Viswanathan, affiliate dean of IMC. “His work on how organizations ought to allocate means to distinctive media, in particular to a medium that could look significantly less helpful on its individual but has a multiplier outcome in tandem with other media, emphasizes the worth of built-in promoting communications in the true planet.”
The award is named for extended-time Medill Professor Don Schultz, who played a pivotal position in generating the field of Integrated Marketing Communications (IMC) and developing the IMC department at Medill in the early 1990s. Medill was the very first university to give a graduate diploma in Built-in Advertising and marketing Communications in the United States. Schultz is regarded internationally as the “father of IMC.” He died in 2020.
“Successful this prestigious award is a privilege and honor — it delivers me an opportunity to endorse Prof. Don Schultz’s outstanding legacy to future generations of scholars and supervisors,” stated Naik.
The global award acknowledges college school and marketing specialists who have shown excellence in educating the principles of built-in advertising and marketing communications (IMC) and bridging the gap involving the academic and commercial arenas. Naik will obtain a money prize of $5,000.
Naik will be honored at a ceremony on May 25, 2023. Registration particulars to follow.
