Columbus, OH — The 2023 U.S. Trotting Association’s Board of Administrators yearly harness racing meeting kicked off on Friday (March 10) with the Internet marketing and Communications Committee presentation led by Promoting and Communications Committee co-chairpersons Jim Miller and Ashley Tetrick as very well as USTA employees associates Dan Leary, Wendy Ross and Kyle Creditt.
The very first item on the agenda was a recap of the protection and metrics all through 2022 on the USTA’s seven social media platforms, Facebook (ustrotting and HarnessRacingFanZone), Twitter (ustrotting and HarnessRacingFanZone), Instagram (HarnessRacingFanZone), YouTube (ustrotting) and the latest platform, TikTok (ustrotting.com), which was launched in late July 2022.
Movie highlights shown the team’s emphasis on immediacy, concentrating on new audiences, aim on lifestyle after racing, use of know-how, and elevated utilization of social media graphics. The group noted on the considerable boosts in impressions, engagements, video sights, and audience advancement throughout all platforms with a substantial milestone achievement of 893,000 sights on Facebook of a single Bulldog Hanover video.
At the summary of the presentation, Miller built a movement to make a recommendation to the Finance Committee to raise the social media promoting spending plan that was passed unanimously by the committee.
Up coming on the agenda was a dialogue led by Miller of the 14 broadcast funding requests manufactured to the USTA from racetracks, horsemen’s associations and world wide web media entities.
The requests associated coverage on national broadcast media (Fox Sports activities), area broadcast media (CBS regional), livestream broadcasters and podcasters.
Miller produced a movement to approve his suggestion to the finance committee of giving funding with differing amounts for the 14 applicants with some supplemental funds to be allocated for probable, more requests later on in the year. The committee unanimously accepted it.
The ultimate merchandise on the agenda was a presentation of a web site project that the USTA is functioning on in conjunction with the Electronic Media Committee, which is co-chaired by Mark Loewe and Ashley Tetrick with associates Chris Antonacci, Chris McErlean, Jim Miller, Seth Rosenfeld, Jason Settlemoir, Jim Simpson, and Gabe Wand.
The USTA once-a-year conference carries on on Saturday (March 11) with the Board of Administrators opening common session, the yearly Recognition Luncheon, and the Racing, and Registration Committee meetings.
From the USTA
