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Roanoke College or university is happy to welcome Rita Farlow as its new vice president for marketing and advertising and communications. Farlow will join the College’s senior leadership group on March 1, 2024, and report to President Frank Shushok Jr. 

Farlow, who is currently the affiliate vice president for marketing and strategic communications at St. Petersburg Faculty, was chosen for the situation soon after a comprehensive countrywide research. As chief of the marketing and communications crew at Roanoke, and the senior brand name ambassador for the College or university, Farlow will oversee a strategic advertising and communications plan and assistance a variety of important capabilities to enable advance Roanoke’s plans, including these similar to fundraising, enrollment administration and increasing the College’s standing.  

“During the assortment procedure, Rita’s authentic and relational management acumen stood out,” Shushok explained. “She brings together a folks-first orientation with a command of chopping-edge technological innovation, specifically the software of digital platforms to reinforce enrollment and enhance our link with stakeholders. I am so pleased to welcome Rita and her expertise to our senior leadership group.”   

Farlow retains a B.A. in English from Virginia Tech and an M.A. in mass communications from the College of South Florida, St. Petersburg. Next a 14-yr job as a journalist with the Tampa Bay Occasions, she entered the education and learning discipline as a communications coordinator for Pinellas County Faculties in Largo, Florida. In 2014, Farlow went to do the job for St. Petersburg University, a general public faculty that serves far more than 35,000 college students across 11 campuses in West Central Florida. At St. Petersburg, she has served in multiple roles with rising responsibility inside of marketing and advertising and strategic communications. 

As a to start with-generation higher education pupil, Farlow claimed, she is pushed to assistance students obtain wider obtain to larger education and learning. She appears to be ahead to returning to Southwest Virginia and using her expertise to aid the Roanoke College or university local community and assistance elevate Roanoke’s distinctiveness. 

“It’s distinct to me that the college, staff members and management at Roanoke College are dedicated to a collective eyesight of making ready learners for satisfying professions and significant lives,” Farlow reported. “I am deeply honored to sign up for a collaborative workforce that is passionate about the establishment. I glimpse ahead to working with school stakeholders to harness the electric power of Roanoke’s story to more the College’s mission, elevate its reputation and progress engagement.”