10 Tips From Snowflake, Confluent, SentinelOne, And Other Top SaaS Companies On Scaling Sales Into Europe
“Opening a new region is like cutting the first piece of a cake,” my former boss, Cloudflare’s CRO, Chris Merritt, told me: “It’s going to be messy.” When I relocated from San Francisco to open Cloudflare’s EMEA sales office in London, I certainly made