In his new part, Ashish Babu will be major strategic initiatives across North The united states, Europe, United kingdom, MEA, Latam, Japan, ANZ, and APAC to travel TCS’ model, standing, and advancement in various markets.
By Storyboard18
Ashish Babu, who led the Europe and Uk marketplaces as chief advertising officer, has been elevated to the function of Chief Internet marketing and Communications Officer for World wide Marketplaces at TCS.
In his new role, he will be leading strategic initiatives across North The us, Europe, Uk, MEA, Latam, Japan, ANZ, and APAC to travel TCS’ model, popularity, and expansion in assorted marketplaces. Babu, who started his profession at Genesis Burson Marsteller, has long gone on to function throughout Hanmer MSL, Weber Shandwick and Tata Sky.
In a management rejig in 2023, TCS veteran Abhinav Kumar stepped into the part of global chief advertising officer. Babu studies to Kumar.
In a latest job interview with Storyboard18, Kumar reported, “We have ratcheted up our expense in our brand name about the a long time. We a incredibly major intricate and a world company. We operate in 55 international locations. …Definitely in India, there is a fantastic, robust, dominant posture and we also advantage quite strongly from the actuality that we are portion of a major family members of the Tata brand name. But if you glance at marketplaces throughout the environment, some of our bigger marketplaces, we have made a very good foray into and strengthened our brand.”
TCS is rated as the second most useful IT products and services manufacturer in the world in the 2024 Global 500 IT Products and services Rating by Brand name Finance.
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