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R. Ethan Braden has been named vice president and chief advertising and communications officer for Texas A&M College.


Purdue College

Texas A&M College Interim President Mark A. Welsh III announced Wednesday that brand strategist R. Ethan Braden has been appointed to serve as vice president and main marketing and advertising and communications officer.

Braden will make the shift from Purdue University in Indiana wherever he served in management positions for the earlier five years, 50 percent of which were being spent as government vice president, as very well as main advertising and communications officer for each Purdue and its on the net college for functioning grown ups, Purdue World wide.

In an electronic mail despatched to students, school and personnel, Welsh mentioned he appears to be ahead to doing work with Braden to establish a “collaborative vision that will very best provide A&M, our mission and our students for decades to come.”

“Ethan will leverage his capabilities and intensive knowledge to amplify the university’s countrywide prominence and to assist us further advertise the extraordinary things taking place throughout our campuses each working day,” Welsh wrote to the Aggie group.

Braden delivers to Texas A&M a track file of productively improving the reputation not just of an educational institution, but also recognition in the company realm, including when he worked in leadership positions for a lot more than 10 several years at Eli Lilly and Co.

“I’ve cherished my time at Purdue College, together with the award-winning internet marketing team we’ve constructed and remarkable perform it has contributed,” Braden stated. “I attempt to construct brand names and teams that people today appreciate and have faith in. And you only want to pick new options where there is good leadership, society and a lot of clay to mildew a thing beautiful. As my loved ones and I embark on our upcoming journey, nowhere has a lot more likely ‘clay’ than Texas A&M nowadays, with its legendary manufacturer, avid Aggie alumni and supporter base, and Standard Welsh as chief.”

In his many positions, Braden played a pivotal part in orchestrating internet marketing and interaction tactics that propelled the entities for which he worked into the national spotlight. Among the a handful of of his accolades:

  • Past month, Braden was named Content material Marketer of the 12 months by Articles Promoting Institute, when his workforce was a finalist for a two-minute movie showcasing the life span of educational opportunities out there to students and garnering far more than 29 million views on YouTube in the very last 11 months.
  • Purdue College has been named one particular of Quickly Enterprise magazine’s Manufacturers That Make a difference for three several years in a row, the only college on the listing with renowned manufacturers this sort of as Nike, McDonald’s, Ford, 3M and YETI, a recognition for businesses and corporations that “authentically connect their mission and beliefs and give people compelling reasons to treatment about them.”
  • As a end result of increasing manufacturer recognition and recognition in excess of the very last five a long time, Purdue University was not too long ago rated the No. 10 most well known and identified college throughout the world in the World University Visibility (GUV) rankings, forward of establishments this sort of as the University of Cambridge, Yale University and UCLA, and No. 3 among the U.S. community universities.
  • In 2020, Braden was named Marketer of the Calendar year for Higher Education by the American Marketing Association (AMA). That same year, Braden’s workforce was named Marketing Team of the 12 months for Better Education by the AMA.

Welsh reported 1 of Braden’s 1st tasks will be to quickly get up to speed on the advertising and communications centralization endeavours to day and the suggestions from the speedy-glance assessment.

That 44-site overview examined a huge realignment of educational systems and units, as nicely as the restructuring of operational features, all of which had been initiated two several years ago by A&M’s prior administration.

Constructing groups on the virtues of empowerment, optimism, excellence and regard is a guiding principle for Braden, who claimed: “We go to start with, normally believing we can and are charged to enact favourable influence and modify. We provide outstanding, emotion-stuffed perform. And we will do it all with treatment for ourselves, each individual other, our colleagues, partners, audiences, brand and institution.”

Braden also has encounter in the classroom: He teaches individual branding to Division I pupil-athletes in Purdue’s Optimizing Private Brand and Graphic class, which is a partnership in between Purdue’s Mitch Daniels Faculty of Organization and Purdue Athletics to proactively equip learners to navigate new NCAA procedures that make it possible for them to earnings from their title, image and likeness (NIL).

Braden graduated from Willamette University with a Bachelor of Arts in economics and Spanish. He acquired his MBA from the College of Notre Dame.