The Cronkite Agency, a capstone working experience at Arizona Point out University’s Walter Cronkite Faculty of Journalism and Mass Interaction, was identified with a number of awards throughout the 2023 dotComm and MarCom international awards competitions which honor excellence in conversation, web creativeness and digital promoting.
Cronkite Company pupils gained a dotComm Platinum Award in the “Student Production” classification, recognizing their work as component of the RWJF Southwest Health Reporting and Communications Initiative. Generously funded by the Robert Wooden Johnson Basis, the Initiative supports the Agency’s generation of campaigns about health care info and specifically targets the Spanish-talking mothers and fathers of youthful youngsters in the Southwest. All through the spring 2023 semester, the student crew generated video clip content material selling healthful having behaviors, in conjunction with Each individual Minor Stage Counts (ELSC), a family-centered diabetes avoidance system. RWJF professor of observe Nicole Macias oversaw the do the job of learners Yamileth Cabrera, Nicholas Elsner, Annette Garcia, Michayla Lopez, Daniel Ochoa, Mia Powell, Bella Schneider and Annia Zavala.
The Agency also received a dotComm Gold Award among expert entries in the “Social Media Campaign” classification, recognizing students’ get the job done for the Arizona Foundation for Females. This non-income advancements the status of Arizona’s gals by way of analysis, advocacy and philanthropy. In the course of the spring 2023 semester, the staff made a marketing campaign highlighting the organization’s Moonlight Masquerade Soirée in February. Scientific Assistant Professor Abby Zufelt oversaw the operate of Maya Badman, Yamileth Cabrera, Gabriella Herran, Madison Lovin and Aleesha Singh.
A different Cronkite Agency crew been given a Gold Award in the specialist “Communication Plan” group, recognizing its do the job for its customer, Phoenix-centered Wellkasa, which focuses on democratizing risk-free and productive integrative medicine for folks with long-term health care circumstances. A Gold MarCom Award is introduced to entries that exceed the significant benchmarks of the marketplace norm. In 2023, there had been around 6,500 award entries from all through the United States, Canada and 43 other nations around the world. A extensive standard media and social media relations approach was carried out through the semester by pupils Doreen Ampofo, Charlotte Canada, Samantha Chow, Elias Johnson, Sarah Nguyen, Nicole Rossi and Miya Whitaker.
The Company also obtained honorable mentions for a social media campaign highlighting the grand opening of Tempe-primarily based Material, a non-income “phygital” trend incubator, an evergreen model brochure designed for nonprofit Oakley’s Oath in Scottsdale, as perfectly as a news launch spotlighting the 2022 Día De Los Muertos sport evening for the Phoenix Suns.
“Our Agency college students have the exclusive possibility to companion with their purchasers to establish creative, impressive and impactful communications and marketing and advertising campaigns,” reported John James Nicoletti, the Agency’s govt director and professor of observe at the Cronkite School. “I’m extremely happy that their considerate initiative and exact execution has been acknowledged by the Affiliation of Internet marketing and Interaction Specialists for its excellence.”
About the dotCOMM Awards
The intercontinental levels of competition honors excellence in net creativeness and digital communication. Winners are chosen from groups for web-sites, video clips, social media, paid media, owned media, earned media, and digital internet marketing and conversation systems. The awards are administered and judged by the Association of Advertising & Conversation Specialists (AMCP). Understand more at dotCOMM Awards.
About the MarCom Awards
The MarCom Awards is an worldwide opposition for internet marketing and interaction products and programs. MarCom is a third-party evaluator of inventive operate submitted by advertisement businesses, PR companies, design and style shops, company communication departments, electronic pros and freelance creatives. The awards are administered and judged by the Affiliation of Promoting & Conversation Experts (AMCP). Master additional at MarCom Awards.
About the Cronkite Company
The award-successful Cronkite Company features strategic communications and digital marketing and advertising pupil-practitioners collaborating in 1 of the lots of capstone classes at the Walter Cronkite Faculty of Journalism and Mass Communication at Arizona State University’s Downtown Phoenix campus. The company delivers customers the chance to do the job on communications and digital internet marketing strategies on behalf of actual-entire world company and non-profit shoppers. Present-day and previous customers incorporate the Arizona Sustainability Alliance, Bubble Skincare, McDowell Sonoran Conservancy, Vrbo Fiesta Bowl Host Committee, Yubico and the Phoenix Suns. For extra data, check out the Cronkite Agency on the web.