The pursuing information was sent to members of the Drexel community:
Following a nationwide search, I am pleased to announce that Tracy Powell will be part of Drexel as senior vice president of University Internet marketing and Communications following month.
As the affiliate vice president of Internet marketing in the Office environment of Strategic Communications at Penn Condition, Tracy collaborated with critical leaders to support model and market educational initiatives and posture Penn Point out as a present day land-grant university concentrated on study, instruction and services. She led an award-profitable workforce and presented counsel throughout 25 Commonwealth campuses which includes the online Environment Campus. She enhanced Penn State’s standing by means of effects-pushed campaigns and modernized enrollment promotion.
Tracy aided to condition a number of initiatives aimed at fostering an inner setting of range, equity, inclusion and belonging. This involved developing division-wide instructional applications to fortify consciousness and connectivity with various college student teams across campus and building suggestions for prioritizing variety, fairness, inclusion and belonging in Penn State’s communications channels and initiatives. She also made strategies to showcase the educational and economic impact that the university has across the Commonwealth and over and above.
Prior to joining Penn Condition, Tracy served as vice president of Distribution Marketing and advertising at A+E Networks, where she led marketing endeavours to boost availability and viewership of A+E’s major tv brands, which include A&E, Heritage, Lifetime and FYI. Her vocation in cable tv spans many years obtaining led marketing and small business advancement initiatives at many networks, such as Fox Family members Channel – currently identified as Freeform – in Los Angeles and Turner Broadcasting in Atlanta.
At Drexel, she will lead a new division that combines the former workplaces of University Communications Promoting and Communications from Enrollment Management and University student Results and Marketing from Drexel University On line. She will build the vision for and lead the implementation of a extensive advertising and marketing, communications and branding tactic that highlights Drexel’s educational courses, research, and cooperative education method, and developments the College regionally, nationally and globally.
As we proceed to put into practice our strategic approach, when also struggling with the issues of the quickly altering better education landscape, possessing a solid communications and advertising leader is essential. I am really self-confident that Tracy will efficiently lead this freshly proven division and enable to continue to create and bolster the University’s reputation and impression.
I would like to thank David Unruh, senior vice president for Institutional Development, for chairing the look for, as perfectly as the lookup committee and every colleague who put their time and work into this system. I also want to thank Niki Gianakaris for her fantastic management as interim senior vice president.
Remember to sign up for me in congratulating Tracy and welcoming her to Drexel.