University Marking and Communications has turn out to be a stand-alone division as of Feb. 17, reporting directly to President Tania Tetlow with Donna Lehmann serving as its interim vice president.
“This change signifies an investment in our advertising and marketing and conversation initiatives,” Tetlow mentioned. “That work raises Fordham’s profile, connects with our alumni and donors, and most of all, increases our enrollment. Financial commitment in this space will fork out dividends across the University.”
For decades, the University’s marketing and advertising and communications workforce has been a section within just Development and University Relations, a division that encompasses about 120 specialists who perform in fundraising, party preparing, and alumni engagement, in addition to marketing and communications. The latter represents almost a quarter of the division, but it is accountable for a large range of enterprises, such as promotion and internet marketing, communications and media relations, pictures and online video, social media, and website management.
Donna Lehmann
With the generation of a new vice president function, Tetlow has now put University Marketing and advertising and Communications straight in her cupboard, exactly where she can handle the team’s desires. The division will be led by Lehmann, formerly the associate vice president for advertising, who has led the University’s advertising and marketing functions since 2017. She will serve as the interim vice president when the University conducts a national lookup led by Lerzan Aksoy, Ph.D., dean of the Gabelli University of Business and a professor of marketing and advertising. In the coming months, the look for committee will talk to for input from the University local community.
“I am psyched to believe this job and thankful to the president for her self-confidence in our workforce,” Lehmann said. “We’ve quite eager to tell Fordham’s story on a countrywide and intercontinental phase.”
Though the advertising and marketing and communications capabilities are similarly vital, reported Tetlow, the research for a everlasting vice president will concentrate on an individual with far more practical experience in advertising and marketing, considering that this place will have a more direct influence on Fordham’s funds. Lehmann’s counterpart in College Internet marketing and Communications, Bob Howe, will remain in his existing posture as associate vice president for communications and specific advisor to the president.
Finances-sensible, this posture will exchange the vice presidency for Lincoln Middle. (Frank Simio, the previous vice president for Lincoln Heart, ideas on retiring on June 30.)
Tetlow explained the new change will help to increase Fordham’s reputation, each regionally and all around the earth.
“The remarkable crew in Internet marketing and Communications will keep on to expand Fordham’s profile, engage our alumni, and most of all, assistance us to recruit our greatest and brightest learners,” Tetlow wrote in a Feb. 17 electronic mail to the University local community. “My hope is this new focus will elevate and assist their do the job.”
