Folsom, Calif. – The U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC) have chosen Kevin Hamilton as their new VP of Global Advertising and Communications. In this job, Hamilton will oversee world-wide manufacturer advertising and marketing, buyer public relations, digital media, media and creativeness and innovation to travel blueberry development and profitability.
“I’m thrilled to have another person of Kevin’s caliber and extensive experience be a part of our group,” explained USHBC and NABC President Kasey Cronquist. “His qualifications in commodity board internet marketing packages and his strategic method align correctly with our vision to empower the business to make blueberries the world’s most loved fruit. Possessing Kevin on our team is a big acquire for blueberries.”
Hamilton has in excess of 20 several years of internet marketing working experience for a amount of models and commodities. He a short while ago served as senior advertising director at AFM in which he was dependable for leading a crew in the artistic growth, manufacturer system, brand preparing, and execution of all manufacturer advertising and marketing efforts although handling around ten various agencies and associates. Most noteworthy, when at AFM, Hamilton positioned AFM on the map generating the board’s 1st ever Tremendous Bowl business. This Super Bowl spot was wildly profitable with buyers and was component of an integrated advertising method throughout several channels that nowadays is however a cornerstone of AFM’S marketing technique. Hamilton commenced his occupation with CPG blue chip companies these kinds of as Procter & Gamble and Coca-Cola. He’s also been a consulting strategist as well as a planner at a marketing company.
Hamilton retains a masters of company administration from the University of Michigan Ross School of Business enterprise and a bachelors in organization administration from the University of Texas McCombs College of Business.
“We haven’t even begun to scratch the surface area of the prospects that are obtainable to elevate blueberries as a brand name with customers,” Hamilton said. “I’m honored to have been picked for this pivotal part and am psyched to direct a talented staff to force the blueberry market to new heights.”
About USHBC:
The U.S. Highbush Blueberry Council (USHBC) is an agriculture marketing and investigation team created up of blueberry farmers, processors and importers who perform jointly to analysis, innovate and encourage the progress and very well-being of the blueberry market. The U.S. Department of Agriculture (USDA) delivers unbiased oversight of the group.
About the North American Blueberry Council
Because 1965, the North American Blueberry Council (NABC) has been the voice of the blueberry field in the U.S. and Canada. NABC’s associates symbolize close to 70% of the North American highbush blueberry crop. NABC was instrumental in the establishment of the U.S. Highbush Blueberry Council (USHABC), a federal agriculture analysis and advertising method with independent oversight from the United States Division of Agriculture (USDA). Learn much more at nabcblues.org.
