November 29, 2022
Jack Martin has been named Vice President for Internet marketing and Communications at the College of Washington, Senior Vice President for College Development Mary Gresch announced Tuesday. Martin’s appointment commences Dec. 1.
Martin will lead the University Promoting and Communications group (UMAC) to progress College-wide model cohesion and comprehensive built-in marketing and advertising and communications techniques. The job also supplies advice and oversight on manufacturer method, marketing and advertising, communications, name advancement and involved methods in assist of the UW’s vision, mission and values. Martin succeeds Gresch, who served in the job since 2013 just before currently being named Senior Vice President for Development in Sept. 2021.
Jack Martin
“Jack is a principled, fairness-minded chief who was the distinct choice to get the University’s promoting and communications operate to the subsequent level,” Gresch reported. “He is a community servant to the core, and this purpose will increase his by now significant contributions to the UW’s mission and expressed values of impression, entry and excellence, whilst advancing important initiatives that expand general public appreciation, associations and methods for the University.”
Martin’s new job will come soon after much more than seven yrs of main strategic communications at the UW, commencing in 2015 as a Senior Director and most just lately serving as Affiliate Vice President for Communications. Through that time, he has led quite a few important initiatives, which include the “Yes, It’s Possible” marketing campaign, a joint effort with Washington Point out College to increase recognition of monetary assist options for Washington learners to attend point out community establishments, as perfectly as the launch of UW Latest, a month to month newsletter that brings stories of UW’s effect and vision to extra than 400,000 alumni, donors and friends. Martin also collaborated with inside and external associates on communications and storytelling for the UW’s Be Boundless campaign and the UW Inhabitants Well being Initiative, and qualified prospects the UW’s coronavirus-connected communications, amongst other efforts.
“It’s an honor to be entrusted with this accountability. We speak about how the UW is the University for Washington, and a advertising and communications company that represents and is agent of the learners and communities we provide is important to the UW’s public mission,” Martin mentioned. “I’ve been in community service almost my full career and will continue to provide that frame of mind – of seeking to represent the views and values of the two the University and our stakeholders – to this new function.”
As Vice President for Internet marketing and Communications, Martin’s priorities consist of employing the following stage of the University’s brand name renewal, making ready for the future fundraising marketing campaign and supporting the UW’s plans for the enhancement of Portage Bay Crossing in the west campus area. Continuing to progress college student recruitment and accomplishment, the University’s regional, point out and federal agendas, and the targets of leaders and associates across the UW’s campuses and at UW Drugs will also be priorities.
Prior to joining the UW in 2015, Martin held strategic communications roles at the University of Kansas, in the Kansas governor’s workplace, for a member of Congress and with legislative caucuses in two states. And he carries on to provide as a nationwide leader among the bigger training communicators in groups this sort of as the Affiliation of American Universities and the Association of General public and Land-grant Universities. Martin holds a Master of General public Administration diploma and a bachelor’s diploma in political science from the College of Kansas.
For more facts, make contact with Victor Balta at [email protected].
